In the mid-1960s, an enterprising young marketer and advertising
guru named Baxter Finley began a search for quality men's grooming
products. Motivated by the difficulty in finding them, he founded
Baxter of California, a small personal care company headquartered in
Beverly Hills, CA. Working with a chemist, he first launched Super
Shape, the first skin conditioner for men. This breakthrough soon
led to a number of other innovations, including Skin Toner For Men,
Enriched Night Cream For Men, Under Eye Concentrate For Men, a
vitamin-enriched soap, and a shaving cream.
By the end of the 1970s, and into the
1980's and 1990's, Baxter of California developed a solid reputation
for producing premier products specially formulated to meet men's
skincare needs--products that have been sought after by everyone
from the guys next door to leading men from Hollywood's Golden
Screen era. |
